Our Story
“Be Smart, Be Safe, and Don’t Suck” started as a life motto I used while raising my two boys. Little did I know, it would also serve as the foundation for Suck IT! Jerky and Pickles. What began as homemade Christmas gifts has grown into a full-fledged business, thanks to encouragement from friends and family.
We took a chance at our first farmers market in May 2019, and by the end of that day, we were nearly sold out. From there, the business took off, expanding to local events, farmers markets, and now, nationwide stores. In 2021, we proudly opened our commercial kitchen and storefront in Old Town Keller. Today, we produce over 30 different products, all staying true to our philosophy: food made with natural ingredients that doesn’t suck.